MEET TONY 101

Well, Tony is really
Teun
Teun
van
de
Keuken is a Dutch
TV
journalist on the
consumer
report
TV
show
Keuringsdienst
van
Waarde
(KVW). In 2003,
Teun
himself called the police and
asked to prosecute
him as a
chocolate criminal.

Well, Tony is really Teun
Teun van de Keuken is a Dutch TV journalist on the consumer report TV show Keuringsdienst van Waarde (KVW). In 2003, Teun himself called the police and asked to prosecute him as a chocolate criminal.

back in 2003
Instead of suing Big Chocos for using illegal forms of labor, Teun thought of a Dutch law called “fencing” which basically means that if you knowingly purchase a product made illegally, you’re also responsible for that crime.
So, Teun sat down in front of a camera

Ate several chocolate bars that were likely made using illegal forms of labor


And then he called the police...
The idea was that if one person can be prosecuted as a chocolate criminal for eating chocolate from Big Chocos, then that makes eating chocolate a crime.
But, ehm, as you can probably imagine, that idea didn’t pan out either. The case was dismissed because it was decided it was impossible to prove with 100% certainty whether the bars had been made with illegal child labor.
So, all that was left to do was to take matters into his own hands





Tony’s Chocolonely was officially born
And where is Teun today?
Well, he’s doing what he does best: journalism. Teun firmly believes that a good reporter should be unbiased.. and having a stake in the world of business creates a natural bias.
So, after a few years of getting Tony’s Chocolonely up and running, Teun stepped away from the company.

But don’t worry, we keep in touch and Teun makes sure to keep us on our toes and consistently pushes us to make even more impact.