MEET TONY 101
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/a3cd3f8513fc09fd748c5cc42d0f139cebfa6029-769x1018.png?w=1200&fit=max&auto=format)
Well, Tony is really
Teun
Teun
van
de
Keuken is a Dutch
TV
journalist on the
consumer
report
TV
show
Keuringsdienst
van
Waarde
(KVW). In 2003,
Teun
himself called the police and
asked to prosecute
him as a
chocolate criminal.
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/a8a553a63adb792e4accd9db9342ee1a87c9dee2-768x1018.png?w=1200&fit=max&auto=format)
Well, Tony is really Teun
Teun van de Keuken is a Dutch TV journalist on the consumer report TV show Keuringsdienst van Waarde (KVW). In 2003, Teun himself called the police and asked to prosecute him as a chocolate criminal.
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/603fb98769b0f0216adaf67636420693ef475120-1680x1121.png?w=1920&fit=max&auto=format)
back in 2003
Instead of suing Big Chocos for using illegal forms of labor, Teun thought of a Dutch law called “fencing” which basically means that if you knowingly purchase a product made illegally, you’re also responsible for that crime.
So, Teun sat down in front of a camera
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/646521c944fdd215e05c1935313aed13e35c9250-780x1171.png?w=500&fit=max&auto=format)
Ate several chocolate bars that were likely made using illegal forms of labor
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/1326066252cbe246e3f684a05ea739b17751436b-1170x781.png?w=500&fit=max&auto=format)
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/96643a29b9cb61f068830a17365213a087385a4a-780x1041.png?w=500&fit=max&auto=format)
And then he called the police...
The idea was that if one person can be prosecuted as a chocolate criminal for eating chocolate from Big Chocos, then that makes eating chocolate a crime.
But, ehm, as you can probably imagine, that idea didn’t pan out either. The case was dismissed because it was decided it was impossible to prove with 100% certainty whether the bars had been made with illegal child labor.
So, all that was left to do was to take matters into his own hands
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/92cb7858d223b448b7b79cfe018cdb48963e58d0-1800x3451.jpg?w=2400&fit=max&auto=format)
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/7d9115b69e4c43c53218203d778df6afa88ab4f6-192x169.png?w=400&fit=max&auto=format)
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/decd224166c0b17117ab45db95ce8e3f66924f2b-283x266.png?w=400&fit=max&auto=format)
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/908fd1580164ce47f8c9a6e9b095fc3928b747e7-225x355.png?w=400&fit=max&auto=format)
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/2479c5ca73714a6cc1e1638abad7c419384eb0f1-244x443.png?w=400&fit=max&auto=format)
Tony’s Chocolonely was officially born
And where is Teun today?
Well, he’s doing what he does best: journalism. Teun firmly believes that a good reporter should be unbiased.. and having a stake in the world of business creates a natural bias.
So, after a few years of getting Tony’s Chocolonely up and running, Teun stepped away from the company.
![](https://cdn.sanity.io/images/rxwke8i0/devlopment/37a18a392ab48c7641f19c2c200de0b4d6a38d7e-845x1025.png?w=400&fit=max&auto=format)
But don’t worry, we keep in touch and Teun makes sure to keep us on our toes and consistently pushes us to make even more impact.